Why do I
need a web site and what are the features of a great one?!
Why does my business
need a web site?
• A web site is your
NUMBER ONE marketing tool. It is available 24 hours a day, every
day of the year. More and more people are accessing the Internet
(over 75% in the US according to recent statistics.) A web site
gives them a comfortable way to “check you out” at their
convenience before they pick up the phone or visit.
• A well-designed, visually appealing, informative web site
gives you and your business a credible, professional image.
• A web site allows you to reach out to prospective customers or
clients over a wider area than any other medium. And you can ask
them to provide their contact information for follow-up
purposes.
• You can easily inform your current customers about new
products and services via your web site and generate repeat
business.
• A web site can provide another channel to sell your products
and/or services. And, with an e-commerce web site, your
establishment will always be open and available for sales.
• Having a web site means reduced advertising and printing
costs. It is less expensive, farther reaching and more easily
updated than traditional advertising methods and printed
materials.
Make sure that it is YOUR BUSINESS that is found online—and not
your competitors’.
A business is expected to have a web presence. Don’t lose out to
your competition!
What are the features
of a great web site?
• Is easy to use and navigate. Information is easily found.
• Is visually appealing and easy to read.
• Provides up-to-date information.
• Contains a “call to action” with measurable results.
• Includes functionality specific to the needs of the web site
owner.
• Is search engine optimized.
• Is easy to maintain/update.
• Is expandable to accommodate future needs.
• Is developed properly using compliant coding.
• Can be tracked using state of the art web analytics.
DMSWebs builds web sites that adhere to these standards!
